Vouchers and Coupons

Discount coupons may take the form of vouchers for payment or vouchers for price discount at the next purchase. They may be sent by mail, affixed to other products or printed on advertising handouts. Their effects are similar to those of free samples but are much lower in cost.

A gift voucher, coupon, and reward point system will be implemented and integrated throughout the codebase. Gift Vouchers are used as part of the payment method.

Coupons are used as part of a discount implementation to bring the price of an order down.

Sales Promotion (Loyalty Cards)

Another main method of sale promotion which using in many retailer across the UK, that is Loyalty Cards.

Loyalty cards have recently become an important form of sales promotion. They encourage the customer to return to the retailer by giving them discounts based on the spending from a previous visit.

Loyalty cards can offset the discounts they offer by making more sales and persuading the customer to come back. They also provide information about the shopping habits of customers – where do they shop, when and what do they buy? This is very valuable marketing research and can be used in the planning process for new and existing products.

Some more example is down below:

Nectar and Boot Card /// Sainsbury's and Tesco Clubcard

Sales Promotion (Discounts)

Sales promotion is one of the four aspects of promotional mix. (The other three parts of the promotional mix are advertising, personal selling, and publicity/public relations.)

Sales promotions are non-personal promotional efforts that are designed to have an immediate impact on sales. Media and non-media marketing communications are employed for a pre-determined, limited time to increase consumer demand, stimulate market demand or improve product availability.

And here are some example of Sales Promotion in Discounts which can see normally on the street and many UK's retailers.

Ad of the Day ( Volkswagen )

This ad is extreamly amazing hands work and incredible idea of production !!!!

!!! Would you believe if I say this ad has used only hands in the frame !!!

I've got it from one of my friend and recommend me to post up to the blog.

The ad is for Volkswagen Phaeton under its slogan "What hands can do?"

Let see !!! what you think???

Ad of the Day (Orange Boardband)

Under the slogan of orange boardband 'People Are Good Together', there are a very creative commercial ad, it is really amazing affect !!

The ads show the relationship of people, we see a man standing in a park all alone and then, from out of nowhere, he's joined by all of his friends and family.

find out more infomation :

http://peoplearegoodtogether.blogspot.com

Ad of the Day (Talk Talk)

Talk Talk Broadbrand

Back to last year, what ads do you think is the amazing commercial and great creativity ad in UK??

I think Talk-Talk last year ads produced the amazing great creative ad in the UK, it is entirely made up of people forming different shapes and objects to communicating the message of the commercial.

It's amazing how creative ideas it is and it had luanched in many part of commercial in under its slogan 'Let do it together' which show below....

Ad of the Day (Pepsi Max)

I've seen this ad once before, then i try to search in 'yourtube'. what the thing that I like in this ad is the creative of the effect(behind the scene). Did you see, how they made it.

This ad had launch few years ago by 'PEPSI' (Pepsi Max). Its based on a popular japanese tv show where people use their bodies and props to do cool and interesting things. They frequently us people in black suits who are "invisable" to do many of the manuvers. Many of the things in the commercial are stolen from a particular skit in which a karate master shows off his talents to his students.

Some one also said that this ad have copied the idea from japanese show name 'Ping-Pong' (Matrix Style)

So, I got it here and Let See!! What do you think !!!