Vouchers and Coupons

Discount coupons may take the form of vouchers for payment or vouchers for price discount at the next purchase. They may be sent by mail, affixed to other products or printed on advertising handouts. Their effects are similar to those of free samples but are much lower in cost.

A gift voucher, coupon, and reward point system will be implemented and integrated throughout the codebase. Gift Vouchers are used as part of the payment method.

Coupons are used as part of a discount implementation to bring the price of an order down.

Sales Promotion (Loyalty Cards)

Another main method of sale promotion which using in many retailer across the UK, that is Loyalty Cards.

Loyalty cards have recently become an important form of sales promotion. They encourage the customer to return to the retailer by giving them discounts based on the spending from a previous visit.

Loyalty cards can offset the discounts they offer by making more sales and persuading the customer to come back. They also provide information about the shopping habits of customers – where do they shop, when and what do they buy? This is very valuable marketing research and can be used in the planning process for new and existing products.

Some more example is down below:

Nectar and Boot Card /// Sainsbury's and Tesco Clubcard

Sales Promotion (Discounts)

Sales promotion is one of the four aspects of promotional mix. (The other three parts of the promotional mix are advertising, personal selling, and publicity/public relations.)

Sales promotions are non-personal promotional efforts that are designed to have an immediate impact on sales. Media and non-media marketing communications are employed for a pre-determined, limited time to increase consumer demand, stimulate market demand or improve product availability.

And here are some example of Sales Promotion in Discounts which can see normally on the street and many UK's retailers.