Sales Promotion (Loyalty Cards)

Another main method of sale promotion which using in many retailer across the UK, that is Loyalty Cards.

Loyalty cards have recently become an important form of sales promotion. They encourage the customer to return to the retailer by giving them discounts based on the spending from a previous visit.

Loyalty cards can offset the discounts they offer by making more sales and persuading the customer to come back. They also provide information about the shopping habits of customers – where do they shop, when and what do they buy? This is very valuable marketing research and can be used in the planning process for new and existing products.

Some more example is down below:

Nectar and Boot Card /// Sainsbury's and Tesco Clubcard