Ad of the Day (Nestle Billboard)

A few days before I've got an e-mail from my friend, it's about nice billboards in highway and I pick the one that are interested me which is the billboard from Nestle, then I fine out a bit on how the billboards work and this is an explaination about that.

"A billboard is a large outdoor advertising structure which can found in high traffic areas such as highways and downtown surface streets. Billboards present large advertisements to passing pedestrians and drivers. Typically showing large, witty slogans and distinctive visuals."

"Billboard advertisements are usually designed to catch a person's attention and create a memorable impression very quickly, leaving the reader thinking about the advertisement after they have driven past it. They have to be readable in a very short time because they are usually read while being passed at high speeds. Thus there are usually only a few words, in large print, and a humorous or arresting image in brilliant color."


http://en.wikipedia.org/wiki/Billboards

Ad of the Day. (TOYOTA)

I have found this ad from the back page of the londonpaper in the evening of Thueday 27. The ad is shown in a full page at the back of the newspaper.
At the first I've seen these ad I've read the topic that "There's no C in Prius".

I got a question "what does it mean?" ,then I continue to read through the whole paragraph.

It is a nice idea, they playing on the word by cutting "C" off from the word which have C in that. I think it is a good ad that can make people to recognise the ad. They also using the C design as same as Congestion Charge which is people concerning about at the moment.

Let try to read it then see how much you can get it.

test

Technorati Profile