I have found this ad from the back page of the londonpaper in the evening of Thueday 27. The ad is shown in a full page at the back of the newspaper.
At the first I've seen these ad I've read the topic that "There's no C in Prius".
I got a question "what does it mean?" ,then I continue to read through the whole paragraph.
It is a nice idea, they playing on the word by cutting "C" off from the word which have C in that. I think it is a good ad that can make people to recognise the ad. They also using the C design as same as Congestion Charge which is people concerning about at the moment.
Let try to read it then see how much you can get it.
