Friday, March 2, 2007

Ad of the Day ( HONDA )




I have think about the creative Ads that I've seen, one it come up in my mind is this Ads from Honda. Back to 2003, it was the first time I've seen this ads in the cinema, it's the best creative advertising that I've ever seen. It was show series of brand and product ads that explain Honda's 'Power Of Dreams' philosophy.

The 2 minute commercial, entitled "cog", uses over 85 individual parts of the new Accord which precisely and intricately "knock on to" and interact with one another to form a complex chain reaction which lasts until the new Accord is finally revealed.

This is indeed all real. The wheels rolling uphill do so because they were counterbalanced (inside the tire) at the apex, so as to roll forward. Even more surprising, all of the parts (with the exception of some things, like the jack holding up a plank, etc.) were taken from a number of disassembled Accords donated to the ad agency (even the balance weight inside the wheels was made up of extra parts).





Hope you'll enjoy watching it.


http://www.youtube.com/watch?v=G_qUjrMtMec

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