Wednesday, March 21, 2007

The Use of Sex Ads



The Advert clips above are the example of The Use of Sex in Advertising, the top one from Axe 'Click' and the second form Lynx with its slogan 'Spray more Get more'.

The use of sex in advertising can be highly overt or extremely subtle: from relatively explicit display of sexual acts, down to the use of basic cosmetics to enhance attractive features.

In recent years ads for jeans, perfumes and many other products have featured provocative images that were designed to elicit sexual responses from as large a cross section of the population as possible, espacially in men perfumes.

Did you Know ??

- Women follow their nose when searching for partner. A survey has found that women rate the smell of a man as more important than his looks as it apparently indicates how healthy he is.

- British men worry about their self image, with personal freshness, bad breath and body odour causing the most stress.

- It's official, men are taking more of an interest in how they smell, look and attract the opposite sex -the male toiletries market is worth £422 million and increases by 2% each year.

fine out more information :

http://www.unilever.co.uk

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